"A business that listens and looks beneath the surface"

Liberty exec reflects on company's successes over 25 years

"A business that listens and looks beneath the surface"

Liberty, one of Australia’s largest non-bank lenders, is celebrating its 25th anniversary this year.

MPA recently chatted with John Mohnacheff, group sales manager for Liberty, about what the lender has accomplished in the last quarter-century.

“We’ve grown from a home-loan lender to now offer a broad range of asset class solutions, from Australia-only to operations in New Zealand, enduring a global financial crisis and a pandemic, while also successfully listing on the Australian Stock Exchange,” Mohnacheff said.

He said that Liberty was once considered only “the place to go when the banks say ‘no’,” but the lender has come a long way since then. Liberty offers a broad range of financial products and services to help borrowers with all kinds of home, car, business, commercial, personal and SMSF loans.

“Our growth has seen us help more than 700,000 customers get financial, and we’re proud to have continued to help those customers through various market challenges and fluctuations,” Mohnacheff said.

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Mohnacheff said that helping customers “get financial” was core to Liberty’s philosophy.

“This is something that really resonates with me,” he said. “I’m incredibly proud to be part of a business that is willing to listen and look beneath the surface, while discovering innovative ways to improve financial inclusion for more borrowers. I have witnessed the company evolve to become a champion of diversification and a true leader in non-bank lending.”

Mohnacheff said he was also proud of the way Liberty adapted to a changing market.

“From day one, Liberty has always operated with agility, innovation and flexibility,” he said. “Our ability to pivot quickly in response to market needs is what sets us apart and has helped us navigate challenges and continue to provide credit, service, and expand our product offering when other institutions faltered.”