With recent commission cuts and the rise in interest rates, many brokers are experiencing a tightening in the market.
With recent commission cuts and the rise in interest rates, many brokers are experiencing a tightening in the market. At times such as these, brokers should be trying to get that "advantage" over their competitors and pick up business by turning their attention to marketing, networking and PR.
In March, a new website was launched which distributes sold property reports in Qld and NSW free of charge (onthehouse.com.au). Not surprisingly, traffic generated by local property hunters seeking this free data has been significant.
onthehouse.com.au now offers advertising alongside these reports at a price any broker can afford.
"The package is aimed at smaller, local businesses who are not usually able to compete in the online advertising market", says Lauren Doherty, Co-Founder of onthehouse.
For only $100 (plus GST), brokers and other local businesses select 5 suburbs in which they would like to advertise. For 6 months, that brokers' ad will appear whenever a free property report is performed in that suburb.
Andrea Kerr of Choice Home Loans Forest Lake believes that the website is a great tool. "As a mortgage broker it is a free service which enables me to keep an eye on the housing market. This includes recent sales and previous sales dating back a number of years. I chose to advertise my own business with onthehouse.com.au as I believe that it will give me great brand exposure and with 9 years in the industry it is always important to look at avenues of growth in any business."
With Qld and NSW data already available and ACT data being available on the site in the next couple of weeks, many brokers can now seize the opportunity to embrace online advertising in a platform designed for them.
For further information on advertising with onthehouse.com.au, contact them on 07 3852 6205.
