Nathan Vecchio takes a look at a few simple ways you can get creative with marketing
Director of Hunter Galloway, Nathan Vecchio, started broking in 2015 and using the techniques from Joshua's Top Broker Handbook, is writing big numbers, leading to Vow Financial naming him Broker Partner of the Year Rising Star in 2016.
From social media to email marketing and all other communication techniques in between, I think it’s fair to say marketing has developed and changed a lot over the years. It is something we talk about a lot on Top Broker and that’s because there are so many ways to get creative and really bring your business to another level.
While there’s certainly more competition but also more options available to us, as brokers we need to look at the most effective methods and just focus on one or two marketing techniques.
I’ve set up broker marketing bootcamp resources and spoken about humanising your writing before, but while we’re on the topic of marketing, let’s look at how you can get creative in a few simple ways.
To stop yourself from getting completely confused and lost in marketing, I’ve listed a few of my key ideas below.
Build a community
When I started mortgage broking, our sole way of building new business was through word of mouth marketing. This was how we initially grew our client base, as our focus marketing technique.
Why?
Because we knew the power of it and wanted our brand and reputation to be built on honest, true recommendations.
We believed there was no amount of marketing we could do to get the same value as a recommendation from one friend to another.
Real life example: Other brands have utilised this idea particularly well, like Superdry and Starbucks, who initially relied solely on word-of-mouth marketing to kick start their brands.
Top Broker Tip: Ask your clients to tell their friends if they enjoyed working with you, or offer an incentive for referring a friend.
Know your clients
Look at your ideal clients (even your current clients) and really break down what they do with their day.
Consider where they go on the weekend, after work, even where they do their groceries and look at marketing platforms from there.
Real life example: In the past, brands have even utilised public bathrooms in their favourite bars to reach their audience, because they know that’s where they frequent.
Top Broker Tip: Chat to a few of your current clients to find out what they do on the weekend and weeknights, this is the best way to research!
Say thanks
For those superstar clients that do refer you, find a way to say thank you. This is a great way to acknowledge their actions and also can be a wonderful driver to initially to get them to refer you.
Real life example: A study found that showing gratitude generates good will in a recipient and is also an inclination to generate good will – this means that it could be an enticer to build referrals for you! However the most important thing to remember is that it really needs to be genuine, not just an obligatory thank you.
Top Broker Tip: My thank you gifts to clients in the past have included brownies from Della Mano, to gift packs from Edible Blooms. We usually gift our clients on settlement as well, as a way to showing them our gratitude for their working with them.
Test out new things
So writing blogs and posting on Facebook are all great methods to engage your audience. However consider using visuals more effectively, like infographics. The high level of imagery makes it easy for the reader to comprehend information a lot faster.
Infographics are a fun and interesting way to engage your audience and really have the potential to spread like crazy on social media.
Real life example: There are actually a number of reasons why your brain craves infographics, but being easy for people to recall information is a big part of it.
Top Broker Tip: My favourite infographic creator is Piktochart which is free otherwise you can upgrade.
Get creative
Creativity is one of those words people either love or hate, and I think it’s probably right to say most that most of us brokers aren’t exactly creative.
Thinking outside of the box allows you to get ahead and also improve on logical tasks that you otherwise may not have thought about doing in a new way.
Real life example: Get an A3 piece of paper and mindmap out your different ideas. Mindmapping uses all of the ways your brain processes information – between word, image, logic, number, rhythm, colour and spatial awareness so that you are thinking with your whole brain.
Top Broker Tip: As I have spoken about previously, it really pays to sit down and brainstorm once a month and think of news to write about and post.
Really what it comes down to is keeping your brand across a few different platforms and going beyond expectations. Aside from providing great customer service, these creative tips can really help your clients get a better understanding of both who you are and why you are a Top Broker.
PS: I’m going to be taking over here at Top Broker for a little bit while Joshua focuses on a few big and exciting projects we are looking forward to bring you in the next few weeks. A quick background, I started broking in 2015 and using the techniques Joshua has given in the Top Broker Handbook I have grown my business in a very short time to writing some big numbers, and was fortunate enough to be awarded Broker Partner of the Year Rising Star in 2016.
From social media to email marketing and all other communication techniques in between, I think it’s fair to say marketing has developed and changed a lot over the years. It is something we talk about a lot on Top Broker and that’s because there are so many ways to get creative and really bring your business to another level.
While there’s certainly more competition but also more options available to us, as brokers we need to look at the most effective methods and just focus on one or two marketing techniques.
I’ve set up broker marketing bootcamp resources and spoken about humanising your writing before, but while we’re on the topic of marketing, let’s look at how you can get creative in a few simple ways.
To stop yourself from getting completely confused and lost in marketing, I’ve listed a few of my key ideas below.
Build a community
When I started mortgage broking, our sole way of building new business was through word of mouth marketing. This was how we initially grew our client base, as our focus marketing technique.
Why?
Because we knew the power of it and wanted our brand and reputation to be built on honest, true recommendations.
We believed there was no amount of marketing we could do to get the same value as a recommendation from one friend to another.
Real life example: Other brands have utilised this idea particularly well, like Superdry and Starbucks, who initially relied solely on word-of-mouth marketing to kick start their brands.
Top Broker Tip: Ask your clients to tell their friends if they enjoyed working with you, or offer an incentive for referring a friend.
Know your clients
Look at your ideal clients (even your current clients) and really break down what they do with their day.
Consider where they go on the weekend, after work, even where they do their groceries and look at marketing platforms from there.
Real life example: In the past, brands have even utilised public bathrooms in their favourite bars to reach their audience, because they know that’s where they frequent.
Top Broker Tip: Chat to a few of your current clients to find out what they do on the weekend and weeknights, this is the best way to research!
Say thanks
For those superstar clients that do refer you, find a way to say thank you. This is a great way to acknowledge their actions and also can be a wonderful driver to initially to get them to refer you.
Real life example: A study found that showing gratitude generates good will in a recipient and is also an inclination to generate good will – this means that it could be an enticer to build referrals for you! However the most important thing to remember is that it really needs to be genuine, not just an obligatory thank you.
Top Broker Tip: My thank you gifts to clients in the past have included brownies from Della Mano, to gift packs from Edible Blooms. We usually gift our clients on settlement as well, as a way to showing them our gratitude for their working with them.
Test out new things
So writing blogs and posting on Facebook are all great methods to engage your audience. However consider using visuals more effectively, like infographics. The high level of imagery makes it easy for the reader to comprehend information a lot faster.
Infographics are a fun and interesting way to engage your audience and really have the potential to spread like crazy on social media.
Real life example: There are actually a number of reasons why your brain craves infographics, but being easy for people to recall information is a big part of it.
Top Broker Tip: My favourite infographic creator is Piktochart which is free otherwise you can upgrade.
Get creative
Creativity is one of those words people either love or hate, and I think it’s probably right to say most that most of us brokers aren’t exactly creative.
Thinking outside of the box allows you to get ahead and also improve on logical tasks that you otherwise may not have thought about doing in a new way.
Real life example: Get an A3 piece of paper and mindmap out your different ideas. Mindmapping uses all of the ways your brain processes information – between word, image, logic, number, rhythm, colour and spatial awareness so that you are thinking with your whole brain.
Top Broker Tip: As I have spoken about previously, it really pays to sit down and brainstorm once a month and think of news to write about and post.
Really what it comes down to is keeping your brand across a few different platforms and going beyond expectations. Aside from providing great customer service, these creative tips can really help your clients get a better understanding of both who you are and why you are a Top Broker.
PS: I’m going to be taking over here at Top Broker for a little bit while Joshua focuses on a few big and exciting projects we are looking forward to bring you in the next few weeks. A quick background, I started broking in 2015 and using the techniques Joshua has given in the Top Broker Handbook I have grown my business in a very short time to writing some big numbers, and was fortunate enough to be awarded Broker Partner of the Year Rising Star in 2016.
