'Grandpa's Gift' focuses on investors looking to a prosperous future
Asset manager La Trobe Financial (LTF) has unveiled its newest marketing campaign through its continued partnership with creative agency Bastion.
According to La Trobe Financial CEO Chris Andrews (pictured above), the campaign entitled “Grandpa’s Gift” depicted the firm’s investor base and focused on those who were looking to have a prosperous future as well as a dignified retirement.
“For over 70 years our clients have relied on us to look after them, so that they can look after those they love. With this as our foundation, we have created a campaign that we think truly captures the hearts of our investors,” said Andrews.
Andrews said the campaign (see video below) would have assets run across television, print, display, social, radio, and out of home.
“The story celebrates a life of well-managed investment choices that affords freedom in later years.
“It shows a connection between generations and taps into our universal desire to care for our families through everyday acts of kindness. We are one of Australia’s leading retirement income providers and this campaign captures the people we serve in a very heart-felt, human way.”
Following his appointment as CEO in 2022, Andrews has been implementing new initiatives as well as solutions focused on clients, which led to La Trobe Financial increasing its status as a premier alternative asset management business in Australia.
The non-bank lender has about $19 billion in assets under management as well as nearly 100,000 investors. It also has 3,200 supporting financial advisers.
Bastion has been the firm’s creative agency since late 2023 following a thorough pitch process among other agencies.
The “Grandpa’s Gift” campaign was rolled out on Monday.
