Partnership looks to boost broker marketing and tech capabilities
LMG Asset Finance, an asset finance aggregator and part of the LMG group, has announced a strategic partnership with design powerhouse Canva to enhance the marketing and technological capabilities of brokers in the car, equipment, and personal finance sectors.
The announcement follows the launch of LMG Asset Finance’s new Service Plans, highlighting a focus on technology, marketing, and support for asset brokers. The integration of Canva into the services provided, the aggregator said, is a testament to its commitment to bolstering brokers’ offerings.
Alex Ventura (pictured left), head of marketing for asset and commercial divisions at LMG, said Canva has been made available to brokers as part of the dedicated asset finance specialist plus service plan.
Canva’s design tools and digital marketing capabilities enable brokers to create scheduled social media postings and monthly content calendars tailored to asset finance clients.
Read more: LMG launches innovative plans for business growth
“Where brokers excel is their ability to develop strong client relationships with their extensive finance knowledge,” Ventura said. “However, in many instances, asset finance brokers are forced to wear multiple hats, including that of the marketer.
“Our partnership with Canva is in line with our promise to save brokers time and help them grow their asset finance business. It’s part of our holistic offering that is built purely for the asset finance industry.”
Read more: LMG grows its asset finance sales team
Chelsea Lucas (pictured right), enterprise account executive at Canva, expressed enthusiasm about the partnership.
“As visual communication becomes an increasingly critical skill for everyone, we’re incredibly excited to partner with the amazing team at LMG Asset Finance to provide their network of brokers with helpful tools to unlock their creativity and collaboration, and ultimately help them work smarter to scale their businesses and achieve their goals,” Lucas said.
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