Stats: A diversity of views

While the number of women in broking is growing, more needs to be done to make it inclusive

The MFAA recently conducted a survey to gain insight into how industry participants perceive gender diversity in broking.

More than 700 people took part in the research. The answers were divided into male and female responses to get a better sense of how their opinions compared on such topics as barriers in the workplace for women, business challenges, inclusion and representation in broking.

While the majority of both sets of respondents said businesses benefited from having more diverse people working in the industry, nearly half of both males and females were unsure whether the industry was adequately leveraging this advantage.

“The ultimate objective of having a diverse industry is to ensure you actually reflect the diversity of your customer base,” said the MFAA’s research consultant, Jane Counsel.

“By reflecting the diversity of your customer base, you’re better able to anticipate and understand what their needs are.”