Avoid these seven sins in marketing and watch your business thrive
Avoid these seven sins in marketing and watch your business thrive.
A business cannot grow and flourish if the customer doesn’t know it exists. That’s where an effective marketing strategy comes into play.
Jamie Thomas, a brand and marketing specialist at Synkd and co-author of Self-Made: Real Australian Business Stories, summed up the ‘7 Deadly Sins of Business Marketing’ in the October edition of MPA magazine.
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A business cannot grow and flourish if the customer doesn’t know it exists. That’s where an effective marketing strategy comes into play.
Jamie Thomas, a brand and marketing specialist at Synkd and co-author of Self-Made: Real Australian Business Stories, summed up the ‘7 Deadly Sins of Business Marketing’ in the October edition of MPA magazine.
Sin #1: Lust
Thomas explains many business owners try to tackle too much of the mass market too soon. Aim smaller within a market niche and build up from there. This allows you to tailor your marketing messages to a niche audience and deliver what your customer needs.Sin #2: Gluttony
More content delivered at a fast pace and on every platform doesn’t always equal more profit. Customers will only bother to read content that is relevant and helpful to them and if they count on this guarantee of quality, they will seek it out.Sin #3: Greed
In a nutshell: Always view your business product from a customer’s point of view. Don’t focus on yourself. Focus on your customer and they will focus on you.Sin #4: Envy
Know your competitors and learn from them. Use technology to deliver a strong message to as many customers as you can each day.Sin #5: Sloth
Along with envy, being lazy is lost time that you could be using to grow your business. Stand out, take a risk and embrace social media to avoid fading out of sight and mind.Sin #6: Wrath
Anger over losing leads and angry customers won’t get you anywhere. Make sure your marketing campaigns clearly and effortlessly show the customer their next step, and they will be happy to follow it.Sin #7: Pride
Market your product around your customer. Tell them what is in it for them instead of creating content which looks inwards at the company. Benefits will always sell better than features.You may also find interesting:
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