MPA speaks to Isma Ahmed and discovers why the future of mortgage broking is in good hands
Isma AhmedHome Loan Experts, Burwood, NSW
Why did you move into mortgage broking?
I was at a crossroads in careers and was given an opportunity of a lifetime by a now good friend, Otto Dargan. He was looking for ex-credit with banking experience to join his broking team. I wanted a challenge as well as something where I can make a difference. I was sceptical about how well women could do in a male-dominant industry, so I was determined to make a difference and prove a point – women can certainly succeed in this industry!
What were you doing before moving into mortgage broking?
I have 10 years’ experience in the industry, working in credit for some of the majors. I also worked in the development academy for NAB as a performance coach, which included training and implementing credit policy to production staff. Most recently before becoming a broker, I was a full-time mum.
How has the job compared to your preconceptions?
Broking has its challenges – there’s no denying that. But the rewards completely outweigh them. Making people’s dreams a reality, and making such a significant difference to a person’s life, is inexplicable. I didn’t think it would be possible to be a woman, a mum and mortgage broker all at the same time. However, I love making a statement!
What are the biggest lessons you’ve learnt on the job so far?
To really learn to delegate. I’m a control freak, and want to do everything on my own. I’ve learnt that this is not possible – and I’m still learning to let go and trust my team more.
What has been your biggest challenge?
I take every single application personally, and this really takes a toll on me. There are times where you just can’t help someone, and I find this hard.
What are the key strengths a person needs to make a go of mortgage broking?
Being open to always learning more; and just being genuine.
What are your plans and ambitions for the year ahead?
I turn 30 on the first of January, so new year, new age: my goal is to try all new things – I can’t say no to anything!
What advice would you offer to others who are considering moving into mortgage broking?
Don’t give up. If things are tough, stay determined. What’s the best part of the job? Getting customers into their own home, or growing their investment portfolio. There’s nothing better than helping people.
What’s the worst part of the job?
When you can’t help someone. Crushing someone’s dream is tough. The best you can do is offer some advice on what can lead them to a better position.
How do you go about generating leads and turning them into satisfied customers?
Underpromise, overdeliver – works like a charm.
Go back to MPA's Young Guns feature
