Consumer confidence flags amid soaring inflation

Canadians admit to widespread unease toward global and domestic economic situations

Consumer confidence flags amid soaring inflation

Amid ever-growing inflation levels, Canadian consumer confidence levels are moving closer to near-record lows, according to the latest sentiment poll by Bloomberg and Nanos Research.

The Bloomberg-Nanos Canadian Confidence Index was at 48.28 as of the week ending June 24, versus 53 just four weeks prior. This was a far cry from the 12-month high of 66.42, reflecting widespread unease toward the global and domestic economic situations.

Nanos Research said that the measure dipped below 50 only during the worst of the pandemic-induced lockdowns and the great financial crisis of 2008-09. The annual inflation rate reached a new record high of 7.7% in May, its highest level since 1983.

“Canadian consumer confidence has now veered into negative territory with a score below the 50-point mark on the 100-point Bloomberg-Nanos diffusion index. Real estate confidence remains net positive but has been plummeting in terms of the future value views,” said Nik Nanos, chief data scientist at Nanos Research.

Read more: Canadian banks sink amid recession fears

The share of respondents expecting an increase in home prices in their neighbourhoods over the next six months dramatically fell to 36.59%, from 51.62% just four weeks prior. Another 31.13% are anticipating steady prices, while 28.53% share are preparing themselves for price declines.

The proportion of Canadians expecting a stronger national economy in the next half-year fell from 18% to 13.64% in that four-week period. The majority (56.88%) are bracing for weaker performance, while 23.56% believe that the economy will remain stagnant over the next six months.