Now's the time to set up a real estate franchise – C21NZ

"With softening prices and lesser demand, both buyers and sellers want and need great service," realtor says

Now's the time to set up a real estate franchise – C21NZ

“For experienced real estate agents and businesspeople, this is the perfect time in the property cycle to punch out on your own and set up shop,” said Tim Kearins, owner of Century 21 New Zealand.

“Many Kiwis in business are looking for a fresh start and a new work challenge, while many vendors are desperate for extra energy and enthusiasm in an agent and agency,” Kearins said. “This is the time to establish a new franchise office as you’ll get noticed, and if you’re both professional and keen, plenty of business will come your way.”

Read more: House prices flatten with keen buyers still out there – C21NZ

Kearins said that in a quieter or more challenging environment, the right agent and agency become more important than the amount of advertising vendors invest in.

“With softening prices and lesser demand, both buyers and sellers want and need great service,” Kearins said. “In this market, the internet is not going to sell a property. Sales professionals, however, who offer unbeatable service at every level, backed by a superior brand, reputation, and resources will sell your property and sell it well.”  

Read next: Agent more important than advertising in this market – realtor

Kearins said Century 21, the largest real estate organisation with presence in nearly 200 countries, has ambitions to open more franchised offices throughout New Zealand.

The company is now on a recruitment drive, actively promoting opportunities in Hamilton, Tauranga, and the North Shore of Auckland, to either establish a startup office or rebrand their existing real estate agency.

“[There are] many untapped locations in New Zealand, which we are now actively working on,” Kearins said. “Century 21 is not in every town and that creates enormous potential and large exclusive catchments for anyone wanting to roll their sleeves up and take their careers to the next level.”

Century 21’s worldwide reach is another “increasingly critical" attraction for proven businesspeople and high-performing salespeople looking to establish a new franchise.

“Our borders are open with expats returning, and given all the global economic volatility, New Zealand property remains a safe bet for investors,” Kearins said. “Since COVID, we’ve seen increasing searches of our local listings via Century 21’s global website, which can be translated into 19 different languages. Every house we list is promoted to the world.”

Another compelling proposition and point of difference in the New Zealand marketplace is the presence of Century 21 Financial.

“Like most organisations, we can’t get enough good people,” Kearins said. “However, every economic challenge creates economic opportunity. For those Kiwis with experience and success who possess plenty of drive and motivation what an incredibly exciting time to join the real estate industry and make a real difference.”