The $12 trillion in home equity suggests an unwillingness to tap into it
Former regional manager elevated to lead the company's reverse mortgage division
Truss Financial CEO talks about shifting from passive inheritance to new homeownership strategies for the next generation
Top lender relies on actor Tom Selleck to help demystify the product
Seniors are largely averse to tapping into $12 trillion in collective home equity
CEO widens market share path rather than waiting on interest rates relief
